As the “brain” of LEO, HALO’s built-in AI business consultant, HALO Cortex integrates the 3As (Anatomy, Audiences, Analysis) of your business to ensure that every insight and recommendation is tailored to you.
Anatomy
Anatomy is the foundation of the HALO framework—a strategic blueprint that defines what your organization is, what it offers, and where it’s going. Like human anatomy provides structure and function, HALO’s Anatomy clarifies your business model, products and services, market positioning, stage of growth, and guiding values. It brings leadership into alignment around a shared identity, creating cohesion and focus across teams. With a clear foundation in place, your brand, community, and culture are positioned to grow with purpose—and measurable impact.
Audiences
Audiences in the HALO framework serves as the strategic filter through which your brand creates and nurtures meaningful connections. HALO guides you to define and segment your key audiences—including prospects, leads, clients, and champions—and understands their behaviors, motivations, and engagement patterns. By developing detailed personas and mapping these segments through the funnel, your organization, with assistance from LEO (your AI chat consultant), ensures every interaction—whether marketing, recruitment, or retention—is aligned to move individuals purposefully along their journey, building stronger relationships and driving growth.
Analysis
Analysis is where insight meets strategy in the HALO framework. This foundational phase delivers a comprehensive 360° view of your brand’s market position, industry landscape, audience behavior, competitive edge, and economic context. By translating research into relevance, Analysis helps organizations uncover what drives their buyers, how they measure up against competitors, and where untapped opportunities lie. It transforms assumptions into actionable intelligence—empowering teams to move forward with clarity, confidence, and data-backed decisions that sharpen their impact across every “R” in the HALO framework.