Why HALO Is Obsessed With Monthly Recurring Value, and Why You Should Be Too
Let’s be clear:
We care about MRR.
It keeps the lights on.
It funds the product.
It pays our people.
But MRR is the result.
MRV—Monthly Recurring Value—is the reason.
And that’s what we’re obsessed with.
What Is MRV?
At HALO, we define MRV not by dollars in the bank—but by progress inside your business.
Every month, we ask:
- Are you making faster decisions?
- Are you spending fewer hours in meetings?
- Do your leaders have clarity, alignment, and momentum?
- Are you saving time, money, and resources?
- Do you have the space to reflect instead of react?
If the answer is yes—we know we’re doing our job.
That’s MRV. And it compounds.
MRR Is Survival.
MRV Is Purpose.
We didn’t build HALO just to help companies make more money.
We built it to help leaders finally feel like they’re in control.
That’s why we track metrics most platforms ignore:
- Meeting load reduction
- Time-to-decision
- Cross-functional alignment
- Clarity of priorities
- Reduction in wasted effort
- Executive capacity for strategy and reflection
Because when those metrics improve, revenue follows.
And I don’t say that lightly—I literally wrote the book on it: How Revenue Happens.
You Can’t Fake MRV
You can inflate MRR with discounts, lock-ins, and clever sales tactics.
But you can’t fake MRV.
MRV is earned, every single month.
It’s the ROI your customers feel in their workflows, their calendars, their confidence.
It’s when a CEO tells us,
“We don’t just think we’re aligned—we know we are.”
Or when a COO says,
“For the first time, I can reflect instead of just react.”
Or when a team uses HALO and cuts meetings in half while hitting more goals with less friction.
That’s MRV. And that’s what keeps us going.
The Bottom Line
Yes—we measure revenue.
But we chase results.
And if you want your revenue to grow in a way that’s sustainable, scalable, and deeply satisfying?
Start with value. Obsess over it. Measure it. Build for it.
We do.
Every day.
Every meeting.
Every feature.
MRR is the reward.
MRV is the mission.
Want to know your MRV score?
Let’s run a HALO Alignment Assessment and show you where your real value is hiding.