Tested over the course of 7 years with over 80 organizations, the 6R Framework provides a holistic, 360 degree view of your business, empowering leaders, aligning teams, and preventing risk faster than ever.
See Your Business Clearly with the 6R Framework
Recognition
It takes only seven seconds to make a first impression but seven interactions to create lasting brand recognition. The H.A.L.O. System uncovers the true reasons for recognition challenges and develops insight-driven strategies to overcome them.
Relationships
Business runs on relationships — when they suffer, so do revenue and reputation. H.A.L.O. knows the six pain points are connected, making it vital to diagnose challenges accurately and craft lasting solutions.
Reputation
A brand can vanish in an instant. Today, reputation is invaluable — shaping recruitment, revenue, and relationships. H.A.L.O. relies on Anatomy work and persona insights to navigate this.
Recruitment
Prospecting and workforce development go beyond numbers — missed opportunities cost money. Recruitment impacts every other pain point, so H.A.L.O. streamlines processes and ensures best practices to eliminate this sore spot.
Retention
Organizational values speak volumes when it comes to retention. H.A.L.O. ensures that those values are being distilled and practiced at every turn so retention issues don’t have the chance to spoil or impede other organizational successes.
Revenue
Organizations don’t exist without revenue. The H.A.L.O. integrated strategy system makes sure that every pain point with the potential to impact revenue does it in a positive way.
Real Results. Real Impact.
Anatomy
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Your business model (e.g. B2B, B2C, D2C)
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Core products and services, both current and future-facing
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Your market and competitive landscape
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Geographic scope and operational footprint
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Your company’s stage of growth
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The guiding trio of vision, purpose, and values, which shape your cultivated identity and choices
Audiences
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Defines and segments key audiences such as prospects, leads, clients, and champions to establish a focused, strategic approach.
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Uncovers audience behaviors, motivations, and engagement patterns to inform smarter communication and deeper connections.
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Builds detailed personas that help map each audience’s journey from awareness to advocacy.
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Drives growth and relationship-building by making every interaction—across marketing, recruitment, and retention—purposeful and personalized.
Analysis
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Delivers a 360° strategic snapshot of your market position, industry trends, audience behavior, competitors, and economic landscape.
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Transforms research into relevance by revealing what drives buyers and where new opportunities exist.
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Enables data-backed decision-making that replaces assumptions with actionable insights.
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Sharpens impact across all 6Rs by aligning strategy with clear, confident, insight-driven direction.